208. Marketing: Full Funnel Marketing for Medtech

This podcast is for informational and educational purposes only and does not constitute financial, investment, legal, or medical advice. The views and opinions expressed by hosts and guests are their own and do not necessarily reflect those of State of MedTech LLC. Nothing discussed on this podcast should be interpreted as a recommendation to buy, sell, or hold any investment or security. Listeners should conduct their own due diligence and consult with a qualified financial advisor, attorney, or other professional before making any financial or investment decisions.00:00 Introduction and Overview01:19 The Power of LinkedIn for Targeted Advertising08:10 Understanding the Psychology of Early Adopters12:57 The Technology Adoption Curve and Product Launch15:39 Finding and Engaging Digital Opinion Leaders20:34 Selecting the Right Digital Opinion Leader25:00 Targeting the Right Audience on LinkedIn27:05 Optimizing Your Ad Strategy on LinkedIn29:05 Optimizing LinkedIn Ads30:55 Balancing Thought Leadership and Conversion Objectives35:15 The Importance of Top-of-Funnel Awareness51:02 The AirPods Pro 2: Consumer Products in Healthcare54:50 Taking a Holistic Approach to MarketingAre you a medtech marketer or sales leader? Register for our weekly zoom call “Medtech Growth Levers” https://lu.ma/medtechgrowthleversWant to come on the show? Submit to be on the show here: https://tally.so/r/wdxljKWant to figure out which early adopters you should target? Get 3 free surgeon profiles where Alpha Sophia uses their database to give you the insights you need to sell https://www.alphasophia.com/omarFor limited time only - Get the Medical Sales Network Effects Program for 60% off https://salesnetworkeffectsprogram.mykajabi.com/offers/FV2MG8sK?coupon_code=PODCAST2024Follow The State of MedTech on:⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠Follow Omar M. Khateeb on⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠