EPISODE · Feb 26, 2025 · 39 MIN
208: Whither "Get, to, by"?
from The Brief Bros. · host Creative Brief Workshops LLC
Uri Baruchin joins Henry Gomez and me for the final segment of our conversation about frameworks.And today we tackle a brief construct designed to simplify and clarify. Yet too often practitioners flub it.Why? Uri tells us.But he's just getting warmed up.What is the biggest cost of AI? You've heard many pundits pontificate. But Uri's answer may surprise you.All this and more.
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208: Whither "Get, to, by"?
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