209: The 5 Pillars of Real Estate - Kymber Menkiti

Most real estate agents and small business owners build their businesses as a lifestyle business. The result of that is that they often porpoise --their business has ups and downs. They never build systems and processes into their model and because of that they never build a repeatable and predictable cash flow. Today's guest comes from the non-profit world and they entered into the world of real estate not only to build a business but, to make a difference in the community. They set out to change peoples lives with where they live and in the process they did something remarkable---they changed the city. We discuss the importance of choosing a geography to focus on (farm) and why your office should be in the center--not just of the area but, the center of the community by utilizing the press, events and marketing. We also discuss why they built a "real estate platform" with not only a sales arm but, with a development, and brokerage with rental and staging arm in the planning.