209: Water is BIG - The Strategy and Tactics of Better Water

Tyler Elm - BlueInGreen Welcome back to another episode of the Startup Junkies Podcast! This week, Caleb Talley and Jeff Amerine speak with Tyler Elm, Chief Marketing and Business Sustainability Officer of BlueInGreen. BlueInGreen designs the most efficient water treatment solutions in order to lower the total cost of treatment while improving water quality. In this episode, you will get to hear about Tyler's sustainability background, challenges of growing in a niche vertical, and potential exit strategies for BlueInGreen. Check out this episode! Shownotes (1:06)  Introducing BlueInGreen (1:52) Tyler’s career background (6:47) BlueInGreen’s significant growth in a conservative market (12:51) BlueInGreen’s plans to scale internationally (15:50) COVID’s effects on scaling for BlueInGreen (20:38) How teaming up with a strategic partner could benefit BlueInGreen (28:20) Tyler shares advice to other people looking to team up with a startup (36:02) Wrapping up Links Caleb Talley Jeff Amerine Tyler Elm BlueInGreen Quotes “What we’ve been trying to do is scale certain technologies and certain markets based on high value opportunities for the customer.  So the drive of strong ROI and applications that really leverage our core competencies of being able to treat more water with less energy and have a smaller footprint.” (10:12) “I would say that we’re giving the customer the opportunity to either tap a capital budget or an operational budget.  In some applications, the operation, the operational savings cover more than the capital costs very quickly.”  (23:34)