21-2 TVの100万人より、ラジオの"100人"。｜声のマネタイズと日本の"短期病"｜緒方憲太郎（Voicy）/ 八木太亮（オトナル）

from MAKE IT NEXT · host TOKYO INSIGHT

なぜ日本の広告は、これほど"刈り取り"ばかりなのか。そして、たった数千人に届けるメディアが、なぜ億を稼げるのか。音声メディア鼎談・第2回のテーマは「マネタイズ」。カバレッジ（リーチ）か、エンゲージメント（深さ）か。100万人に薄く届ける広告モデルと、少数の熱心なファンから成立するモデル。日米の広告観の違い、"信頼を長期で積む"文化の不在、そして「金持ちがメディアに出てこない国・日本」まで。音声で稼ぐことの本質を、プラットフォーム（Voicy）と広告（オトナル）の両視点から解き明かします。 ▼ 出演ゲスト：緒方憲太郎（株式会社Voicy 代表取締役CEO）ゲスト：八木太亮（株式会社オトナル代表取締役）ナビゲーター：Sean Kawakami ▼ 関連リンク（※公開前に確認）・Voicy：https://voicy.jp ・オトナル：https://otonal.co.jp ・書籍『いちばんやさしい音声配信ビジネスの教本』（八木太亮）番組へのメッセージ・質問は概要欄のフォームからお送りください。チャンネル登録・高評価・レビューもぜひお願いします。 #MAKEITNEXT #音声メディア #ポッドキャスト #音声広告 #ブランデッドコンテンツ #Voicy #オトナル #マーケティング #ビジネス #経済

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21-2 TVの100万人より、ラジオの"100人"。｜声のマネタイズと日本の"短期病"｜緒方憲太郎（Voicy）/ 八木太亮（オトナル）

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