21 | 4 Lessons Learned From Launching a Group Programme

If you've ever wanted to launch a group programme, or want to improve your current programme this is for you. Jo shares her experience and tips for successfully launching and running a group coaching program. She also announces a competition to win a 1-to-1 coaching session with her for reviewing the podcast. Jo emphasises the importance of having a clear program promise and niche, knowing your stats before launching, and delivering an amazing onboarding experience. She encourages coaches to set a launch date, map out the necessary steps, and start building the audience and content required to fill the group programme.The Eight-Week Promotion Period [00:02:19]Jo discusses the importance of giving yourself at least an eight-week promotion period when launching a group program, as it takes time and preparation to effectively promote and attract participants.Creating a Clear Program Promise [00:04:42]Jo emphasises the need to create a clear program promise for a group program, focusing on the tangible difference it can make in participants' lives rather than just the topic or goal.Delivery and Creating an Interactive Learning Experience [00:08:04]Jo talks about the importance of creating an interactive learning experience in a group program, where participants can gain valuable insights from their peers and feel a sense of community. She also mentions the power of vulnerability in connecting with others on a deep level.Episode summary:Clear program promise [00:11:36]Importance of having a clear program promise that speaks to the end goal of the participants.Knowing your stats [00:11:36]The importance of knowing your audience and their numbers before launching a group coaching program.Delivery and onboarding experience [00:12:42]Tips for offering an amazing onboarding experience and group calls to ensure participants show up every week and gain referrals.Useful LinksEmail Jo to mention that you've reviewed the podcast to be entered into the competition to win a 1:1 sessionConnect with Jo on LinkedInDownload the 12 ways to get clients nowJoanna Lott's websiteRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.