#21 - Aaron Hinde: Co-Founder & President of LIFEAID Beverage Company, from the party scene to the boardroom, the meaning of hustle & going all in, scarcity mindset equals bankruptcy, and plastering flyers in porta potties

Ep 21: Aaron Hinde is the Co-Founder & President of LIFEAID Beverage Company where he has re-imagined the drink choices of those pursuing an active and healthy lifestyle. Previously immersed in the health field as a Doctor of Chiropractic, he noticed a genuine need in the marketplace for clean and effective sports drinks without the sugar and artificial flavoring. In 2011, Aaron co-founded LIFEAID to provide individuals with specially formulated, low-sugar, high-value natural supplement beverages. In the high-failure world of CPG inundated with huge manufacturers and immense competition, LIFEAID is now on a trajectory to reach $100 million in revenue and is all gas, no brakes. His path to success has been a story of “the road less traveled”. From the party scene to the CrossFit scene, Aaron makes no bones about how passion, work ethic, luck, pushing all the chips onto the table, and personal tragedy have equated to his ultimate success. In this episode he lays it all out there and leaves listeners with the truth about hustle and a personal challenge on how to improve their personal situation and experiences starting now. Iron Sights podcast is hosted by Scott Howell. *Please make sure to leave a review if you enjoyed the podcast!