#21 - AJ Cappuccitti
from So You Want To Be A Contractor? Hosted by Mike Fisher
My guest on this episode is also my first international contractor, AJ Cappuccitti, President of AC Custom. AJ gives marketing and branding a whole new meaning by using high-quality videos on social and bringing the customer into the production process in creative ways. As a business that primarily uses subcontractors, building relationships and goodwill is paramount for success. 00:00 - Intro 01:14 - Getting started in the industry Beginning as a carpenter Fake it until you make it 06:27 - Managing the work and expansion 12:40 - Building relationships with subcontractors through licensed trades 19:20 - Promoting your business Leveraging social media Creating added value through sharing the process of production 25:52 - Differentiating yourself 34:19 - The future of AC Custom 42:35 - Outro
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