#21: Annalize van Deijl (Head of CRM at Mr. D Foods) How do you get into CRM, why is it so hard to develop and hire CRM talent? The role of data, tech, ops, user psychology, strategic CRM thinking

In this episode, I had a chance to talk with Annalize van Deijl (Head of CRM at Mr. D Foods) about a topic that's always been fascinating - how does someone get into and excel in CRM. In the hour, we spoke about Annalize's journey from being a cabin crew at Emirates to being a Head of CRM, and how CRM as a field has evolved over time. Often folks start out in CRM, with a data, tech or ops background, Annalize talks about what she looks in new hires and much more!