21 Brett Sammels, Creative Agency MD: Forging a Future in the Family Business

In this episode I interview Brett Sammels who worked his way up through the family business LAW Creative, helping to build it into one of the leading European independent full-service marketing agencies. He talks about managing the weight of the family name, building a distinctive culture and eventually taking the hot seat as Managing Director. I do a significant amount of coaching work with family businesses preparing the next generation to take over leadership in the coming years, and Brett articulates many of the unique characteristics and responsibilities of proving yourself as a member of the founding family.Web:https://www.lawcreative.co.uk/https://hertspodcaststudio.co.uk/LinkedIn: https://www.linkedin.com/in/brettsammels/ The Unlock Moment is hosted by Dr Gary Crotaz, PhD — master interviewer, executive coach and author. Downloaded in over 140 countries. Sign up to The Unlock Moment newsletter at https://tinyurl.com/ywhdaazp Find out more at https://garycrotaz.com and https://theunlockmoment.com Also discover his other podcasts, The Box of Keys and Unlock Your Leadership. Follow, subscribe and leave a review wherever you get your podcasts — and connect with Dr Gary on LinkedIn for more leadership insights. Part of The Unlock Moment podcast family.