21: Building Your Marketing Engine When You Have A Brand-New Local Business

In this episode Neel and David discuss how to build your marketing strategy when you're just starting out. David sets the stage for the discussion by pointing out that every business wants a consistent, profitable stream of customers without too high of an acquisition cost.  How do you do that? Neel and David explain: Different channels (both online and offline) available to businesses Using your competition to reverse engineer a marketing plan The importance of testing and budgeting in different channels The need to stay focused on one or two channels at a time in the early days Why what works in one city may not work in another They also share some stories about what didn't work and what you can learn from that. Enjoy the episode!