#21 | Curse or Saviour? The Real Role of Key Account Planning in MedTech Growth

In this episode of Clinician to CEO (formerly the Hands On Business Podcast), Hakeem Adebiyi unpacks the often misunderstood concept of key account planning—a strategy that can either drive exponential growth or waste valuable resources.You’ve probably heard the phrase “the customer is always right”. But if that’s true, why do so many companies fail to plan properly for their most important customers?Understand what a key account plan actually is—and what it isn’tLearn when it’s worth investing in key account strategy (and when it’s not)Get a clearer view on how this can integrate with your marketing and sales systemsIf you're leading a MedTech venture, managing high-value partnerships, or simply want to avoid overcomplicating your growth strategy, this episode is your practical guide.🧠 For more info on Key Account Planning:Get the Book on AmazonMessage me via DM on LinkedinBook a 30 min discovery call for the Healthcare Export Accelerator ProgrammeThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.