#21 Henry Cipolla, Localytics

Summary Henry Cipolla of Localytics and I discuss analytics, its real time uses and how Localytics tools work. Details Henry's background, what Localytics does; SDK; analytics and app marketing; recording user behavior; how customers use data from Localytics; figuring out what customers do and want; acting on data; competitors; how it works, AWS, real time processing, Scala, Angular, Mongo, Hadoop, Redshift; growing the system; incorporating third party tools and figuring out how to remove them, moving large volumes of data; scaling; tracking users and privacy; advice on using big data, queues, store all data, tagging; misunderstanding the cloud.