21. High-ROI ways to use video content in your marketing

Check us out on YouTube https://youtube.com/@CoworkingMarketing Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️ https://coworking.marketing/resources --------------------------------------------------------------------------------------------------------------------------- Connect with Kevin Website: https://everspaces.com LinkedIn: https://www.linkedin.com/in/whelankevin/ Connect with Taylor Website: https://www.talemaker.ca LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/ --------------------------------------------------------------------------------------------------------------------------- Video marketing is quickly becoming a high-ROI, hyper-relevant medium, and a significant competitive advantage for coworking space operators who choose to lean into it. And no, we're not talking about Hollywood-level production. It can be as simple as using an iPhone and the willingness to push through being camera-shy. Video delivers disproportionate results compared to the effort required to execute it: Better ad performance on Meta and Google Higher conversion rates More engagement on your blog, social media, and email And in an AI-saturated world where everyone's churning out generic blog content, video gives people the human connection they're craving. The barrier to entry is lower than you think, and the operators using video are seeing real results. So, we took this opportunity to discuss a few essential ways that video can fit into your marketing strategy: Website: Service explainers, productizing your meeting spaces and private offices, and location tours that actually sell Video podcasts + YouTube + LinkedIn-first video: Building thought leadership and brand authority like what we're doing right now (meta, we know) "Asset Zero" for content repurposing: Interview members, capture event footage and b-roll, record expert conversations—then parcel that one piece of video into blog posts, emails, and social media Digital PR: Building your personal brand to support your coworking brand (bonus: helps with AI search visibility) Internal assets: Member portal how-to videos, team onboarding materials, and SOPs that people will actually watch instead of ignoring a 47-page PDF The key is getting started. Video one isn't going to be perfect. But if you don't do video one, video 20 never happens. Start anywhere—even if it's rough—and build from there. To help you get started, we're giving away a free shotlist template for photo and video assets you can easily capture in your coworking space. You can find it here: https://coworking.marketing/resources --------------------------------------------------------------------------------------------------------------------------- About 2 Marketers and a Coworking Podcast Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.