#21. Holiday Season Insights for Mobile App Advertising - Seema Shah (Sensor Tower)

from Mass Appeal · host adjoe

Questions Seema answered in this episode:Do you have a sense of why a platform like Sensor Tower gets labeled as “alternative” data?What attracted you to pivoting to the mobile space, for a company like Sensor Tower?I assume the most resurrected users are in streaming and dating spaces. Am I on point or way off?What evolutions have you been seeing in advertising within social networks?Heading into the holiday season, what do you expect will happen with large e-commerce brands? Where will they be investing their mobile advertising?Timestamp:5:14 Seema’s background9:53 What is Sensor Tower?14:55 Where are the most resurrected users?20:17 Trends in-app advertising on social networks31:33 Holiday advertising for e-commerce brandsMentioned in this Episode:Seema Shah’s LinkedInSensor Tower

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This episode was published on December 11, 2024.

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