#21. Holiday Season Insights for Mobile App Advertising - Seema Shah (Sensor Tower)

from Mass Appeal · host adjoe

Questions Seema answered in this episode:Do you have a sense of why a platform like Sensor Tower gets labeled as “alternative” data?What attracted you to pivoting to the mobile space, for a company like Sensor Tower?I assume the most resurrected users are in streaming and dating spaces. Am I on point or way off?What evolutions have you been seeing in advertising within social networks?Heading into the holiday season, what do you expect will happen with large e-commerce brands? Where will they be investing their mobile advertising?Timestamp:5:14 Seema’s background9:53 What is Sensor Tower?14:55 Where are the most resurrected users?20:17 Trends in-app advertising on social networks31:33 Holiday advertising for e-commerce brandsMentioned in this Episode:Seema Shah’s LinkedInSensor Tower

Episode metadata supplied by the publisher feed · Published Dec 11, 2024

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What app verticals see the most resurrected users? What social networks are the best bang for your advertising buck? Where might the largest e-commerce brands spend their advertising budgets this holiday season? You might be surprised by the answers! Find out as Tommy interviews Seem Shah, the VP of Research and Insights at Sensor Tower, the largest data analytics platform providing insights on the trends shaping the global mobile app economy.

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#21. Holiday Season Insights for Mobile App Advertising - Seema Shah (Sensor Tower)

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