#21: How B2B Marketers Can Drive Demand By Being Helpful

Well, how did we end up here?George is on TikTok!…and it has some interesting thoughts about what George might be interested in…While he’s navigating that minefield, we manage to give you a quick overview of everything that’s to come this season:What can B2B marketers do to drive demand by being helpful?What’s involved in being helpful?Why does simply being helpful work?And how you can take that framework and apply it to the company you work in!Tune in this week as we start to build the framework for getting your content working for you.Links To Mentioned Resources:The Boomerang Effect - Tim ReidTemplate Questions For Getting To Know Your CustomersApple Podcast Reviews - Scroll Down To “Ratings & Reviews”You can find transcripts, more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!Apple Podcast Reviews - Scroll Down To “Ratings & Reviews”