21. How Darnell Scott creates a visual brand

We know that branding is a way to use symbols, colors, shapes, and words to create a deliberate association between a company's or a product's promise. When creatives present their work we are expected to go beyond just presenting the work. We must also share what we stand for and use the personal to communicate our offerings to help us stand out in the crowd. In my conversation with Darnell Scott a visual brand manager at Apostrophe Reps, we discuss the subtitles of how creatives can craft a visual brand to create an instant association with our work. Darnell shares some key tips on how to present yourself and your work in such a way to help you stand out. Darnell shares information on the best way to show your work online, the best programs to use to create your promos, and how to organize your archive. Enjoy the show and I'll check you later. Get to know Darnell Scott better: Apostrophe Reps: https://www.apostrophereps.com/ https://www.instagram.com/_darnellscott_/ Favorite place for camping:  Big Sur, Gallatin National Forest Harriman State Park: https://parks.ny.gov/parks/145/details.aspx Book:  The Artist's Way:  https://www.barnesandnoble.com/w/the-artists-way-julia-cameron/1123638709?ean=9780143129257 Catch up with your host, Martine Séverin www.martineseverin.com https://www.instagram.com/martine.severin/