#21 How Product Placement Works in Film Production | Tami Cooper Interview

Tami Cooper, President of Hollywood International Placements, Inc. shares with Tanya the role that product placement agencies play in film production, including working on preparing sets, getting brand deals and product clearance. She also shares advice on how filmmakers can work with brands in their films, how to approach product placement agencies and where to find props and other staging materials. Listen to Tami share the intricacies that come from working with brands on set, getting their clearance and working with production to provide adequate representation.  Key Points:1:11 How she got started2:34 What Product Placement International does4:25 Conflict between paid and unpaid advertising5:00 Working with different departments & getting clearance6:54 Working with films vs. network television8:00 How much it costs to have product placement services9:50 What product placement means11:21 Steps for filmmakers to get product integration in their films13:00 Using product placement deals to finance films15:00 The importance of product clearance in sets17:00 What to look for in Product Placement Companies17:38 The ideal deals between films and product placement companies19:41 The future of product placement 21:36 Product use vs. product placement23:18 Ideal timing to submit your deck to product placement companies25:00 Setting up sets outside of LA25:49 Opportunities for indie filmmakers26:47 How to find product placement companies27:10 Getting in touch with Tami CooperShow links:Hollywoodprops.comsetdecorators.orgGet the latest the There To Here: Film & Media Podcast sent to you Find more podcasts from CoLab INC Film & Media Follow us on: Facebook Instagram LinkedIn Twitter YouTubeConnect with the Practical FilmmakerFollow The Practical Filmmaker on InstagramWatch more episodes on YouTubeFind more filmmaking resources