21: Intellectual Property for SMEs

In our final episode of 2024 Prof. David Spicer hosts Dr Nuno Arroteia and Anna Brewin for a discussion around Intellectual Property for SMEs. The conversation explores why businesses should be concerned with Intellectual Property and how they can appropriate manage and promote responsible management through IP in their firms.Both use their expertise from personal and professional experience to explore how brands across the globe can protect their assets. Whether you are a large company looking to expand into new markets or a startup entrepreneur exploring how you can protect your future this episode will help you.Nuno is an Assistant Professor in Entrepreneurship and Innovation at the School of Management and has extensive industry experience in operations management and business development as well as being a serial investor and publishing research in leading journals.Anna relaunched her business, Amanya Design, in 2018 and has a background in textile, surface pattern, graphics and corporate design. Her work has led her to gain an understanding and experience of intellectual property during her design journey and since 2019 she has been sharing this knowledge, along with training businesses, entrepreneurs and designers on understanding and protecting their intellectual property.