#21- Nir Eyal: Reinvent Your Life By Being Indistractable

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” Bloomberg Businessweek wrote, “Nir Eyal is the habits guy. Want to understand how to get app users to come back again and again? Then Eyal is your man.” He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. His books have resonated with readers worldwide, selling over 1 million copies in over 30 languages. In this episode, Nir helps us understand why we are distracted and how we can learn to pay attention to what matters. Timestamps: 00:05 Why Social Media Is Not Distracting You 03:22 Price of Progress 07:40 What Is Addiction 10:42 The Myth of Tantalus and The Human Condition 13:55 Become Indistractable 17:38 Understanding Distraction 26:11 10 Minute Rule 35:53 Timeblocking 42:00 Managing Relationships 46:46 Identifying Workplace Distractions 48:37 An Indistractable Workplace 56:30 Creating A Workplace Culture of Psychological Safety 01:04:04 Reflections on Life in Singapore 01:12:25 Advice for New Graduates