#21 - Pioneering New Pathways in Higher Ed Social Media Marketing With Andrew Cassel of Middlebury College

My guest today is Andrew Cassel. Andrew is the Senior Social Strategist at Middlebury College in the beautiful state of Vermont. He’s heads up all of Middlebury’s social media strategy and execution and he’s here to tell us what’s working for Middlebury, what hasn’t worked so well. Now if the idea of using Tumblr and Pinterest is your college marketing strategy sounds odd, you’ll want to keep listening. Andrew employs some non-mainstream platforms into Middlebury’s strategy and has interesting reasons for doing so. LINKS:  Connect with Andrew: Linkedin Middlebury College Mentioned in this episode:  -Pricing for Video Storytelling Subscription: pricing.unveild.tv -Download the 3-part storytelling framework for student/alumni testimonials -  "3 Absolutely Crucial Components Every Compelling College Student/Alumni Testimonial Needs"