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21.破局日记｜反卷时代，你就是赛道：从0到1的定位，到底怎么找？ episode artwork

EPISODE · Apr 21, 2026 · 27 MIN

21.破局日记｜反卷时代，你就是赛道：从0到1的定位，到底怎么找？

from 破局点|TURNING POINT

🔴从泡泡玛特看个体创业的从0到1｜你的盲盒就是你自己欢迎来到《破局点》，我是永豪。为什么考了一堆证书还是没法变现？为什么泡泡玛特一开始只是个杂货铺，最后却做成了千亿的潮玩帝国？这期我想聊聊超级个体从0到1的定位问题。做咨询接触了很多不同背景的人，教练、老师、设计师、大厂人，大家最常卡住的地方其实都一样，真正的定位是三个要素，三个缺一个，你就永远在什么都能做但什么都做不好的状态里打转。🌟这期我会分享四个具体动作，帮你从市场的真实信号里找到属于你自己的那个破局点。欢迎收听～👦主播介绍永豪企业教练→网易→一人公司🔍专注研究AI赋能一人公司，跑通商业闭环🎙播客《破局点》7w+播放，访谈100位超级个体✨一个人+AI，就是一家公司🌟本期福利1.  订阅播客《破局点》加入听友群，并在评论区留言“0-1破局”，抽取3位听友，每人赠送破局点知识星球会员👥 这是什么社区？这是一个帮你真正成为新时代超级个体的付费社区。更新最值得关注的商业资讯（帮你省掉刷推特的时间）遇到问题随时提问，有人帮你解答每次闭门的嘉宾直播分享，还有答疑案例都会沉淀在社群。一个人容易半途而废，如果你也想一起破局，欢迎加入我们。📌时间轴02:34有热情但变不了现，问题出在哪里？04:52 为什么不能一开始就去网上找赛道？05:28 泡泡玛特一开始只是个杂货铺，靠什么找到了自己的定位？08:41 起步靠直觉，迭代靠反馈，破局靠坚持09:44 你的「盲盒」是流量和包装，但盒子里装的是什么？11:25 当你在纠结定位的时候，你其实在问一个错误的问题13:05 一个动作如果找到方向？15:22 AI时代下我们的护城河是什么？18:38 定位的本质是什么？🔍 猜你想看：本期书单《因为独特》-李翔《人生定位》-特劳特《鞋狗》-菲尔·奈特《从0到1_开启商业与未来的秘密》-彼得·蒂尔& 布莱克往期推荐：01.从职场新人到创业，30多个「职业卡点」大梳理！如何破局?🎬制作人员主播: 周永豪｜ 剪辑: 留名羊｜辅助制作: 咕舟舟🙋商务合作：[email protected]✍️公众号：破局点TURNING POINT📕小红书&微博&视频号：破局点永豪欢迎加入我们的听友群，成为“破局者”！可以关注公众号【破局点-永豪】，扫描自动回复的图片上的二维码，就可以加到小助手，邀请你入群。在小宇宙查看该单集文稿

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21.破局日记｜反卷时代，你就是赛道：从0到1的定位，到底怎么找？

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