Can Data Change Who Gets Considered for the Heisman? with Jeff Price

The Heisman Trophy is one of the most recognizable symbols in college sports. Now, as college athletics undergoes massive structural change, the organization behind the trophy is entering a new era of its own.Jeff Price, CEO of Heisman, joins Dave to share how his background across the NBA, Gatorade, Mastercard, Sports Illustrated, and the PGA of America prepared him to lead an iconic brand through its next phase of growth.Jeff discusses the changing college sports landscape, purpose-driven partnerships, and why philanthropy remains central to Heisman’s long-term vision. He also shares how Heisman is thinking about developing future leaders and creating a broader impact through sport.In this episode, you’ll hear:How Heisman is redesigning the fan vote to make it more meaningful throughout the college football seasonHow Heisman Hopefuls is using EA Sports rankings, analytics, and fan voting to expand the consideration setWhy Heisman is exploring flag football as a new growth and accessibility opportunityWhat Heisman learned from watching schools build their own player campaigns How Heisman is creating entirely new sponsorship inventory beyond trophy weekendResources and Links:Connect with Jeff Price on LinkedIn.Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.Dave’s book is available now! Get your copy of The Business of Sports Technology: How To Make Smart Decisions That Drive Your Organization Forward.