#21 - Professor Kim Holst: How can golf tell persuasive stories?

Storytelling. It’s a buzz word. But what does it really mean, and why is it a superpower?Effective storytelling can help golf brands connect with consumers. How, you may ask? We asked an expert. ASU Professor Kim Holst makes a living from words. Kim is a lawyer who teaches law students to write. She is also working on a PhD in journalism. Whether it’s rhetoric, analogy, or persuasion, Kim is fascinated by effective storytelling.We asked her: If golf wants to expand its reach, how should we tell stories differently?This is one of the most fascinating discussions we’ve ever had on the podcast.Have a listen to find out why storytelling is critical to your business success.Enjoy.Key discussion areas to listen out for:5:05 mins. Why Kim loves writing and words.6:52 mins. Why Kim believes words are powerful.14:25 mins. Why words matter in the golf industry, and why we should care about language.26:24 mins. As a consumer herself, how does Kim feel about brands when she sees sloppy writing?27:55 mins. What does storytelling mean to Kim; if Kim worked for a golf brand, how would she use storytelling to connect with consumers?31:57 mins. How do you use stories to change people’s perceptions of your brand? How do your own biases influence the story you are telling?37:10 mins. What brands do storytelling well?41:38 mins. How can golf media be better storytellers?42:52 mins. If golf wants to expand its reach, how should we tell stories differently? Hosted on Acast. See acast.com/privacy for more information.