21 | Sell Easier with Better Leadership

Over his 30 year career in consumer marketing, Colin worked across a range of sectors from alcohol and tobacco to healthcare and soft drinks.  He is a Board member of Bord Bia's (The Irish Food Board) Consumer Foods Board. For the past 13 years, he has been CEO of Glanbia Consumer Foods, Ireland's largest food producer.  The company boasts some of Ireland's best-known food brands including Avonmore and Kilmeaden cheese and sells close to 2.5m items per day.  He lives for marketing and sales and is a strong believer in the power of storytelling and aligning staff with the overall strategy. I spoke to him just before Christmas, a busy time for cream it appeared! Show Notes: 3.20s – Colin's background, marketing and Glanbia – 10.00 – What makes a Glanbia Leader great – 11.35 – Define your strategy and stick to it – 14.30 – The role of leaders in communicating strategy – 18.40 – Engagement and celebration are key – 20.15 – Ensuring all staff are aligned is key – regardless of their location – 22.00 – The importance of the ACTUAL customer – 25.40 – Staff or customer first? – 27.15 – The importance of trust – 29.00 - Colin's role models – 34.45 – Colin's advice to his 20-year-old self – 'spend more time educating yourself'