#21: Start with the Why Not: Challenging Conventions to Drive Association Innovation with Lindsay McGrath, SPASA

This podcast topic invites listeners to explore the transformative power of questioning established norms within their associations. It's about encouraging a culture of innovation by asking 'why not' and considering alternative approaches to member engagement, service delivery, and industry leadership. Join host Angela Shelton and guest Lindsay McGrath, CEO of Swimming Pool & Spa Association of Australia to discuss how this mindset has been pivotal in his own association's evolution and offer insights on how others can adopt this approach to catalyse change and growth within their organisations. 🌐 Learn more about SPASA: https://www.spasa.com.au/ 🔗 Connect with Lindsay: https://www.linkedin.com/in/lindsay-mcgrath-9596354/