#21 - Steve Kirby - Growing a Streetwear Brand

Steve Kirby is the Founder & Creative Director of WNDRR, an Australian premiere streetwear brand. Now in its 8th year, WNDRR has established itself as an iconic staple within the thriving landscape of the Australian hip-hop culture. On this episode Steve takes us along his professional journey, the balancing act of commercialisation and creative expression, how lifecycles are broken down to 7-year blocks, how social media has changed the way brands are launching, their power dynamics with retailers and so much more. Follow Steve on Instagram: @kirbsone Follow WNDRR on Instagram: @wndrr Visit WNDRR’s website: wndrr.com ---- Follow Future History on Instagram: @futurehistoryx Follow Wayne Lim on Instagram: @wayofwayne