21 - Tearing Down a New User Email Flow

In this episode, I do a teardown of a new user email flow from a real company. Mouseflow is a SaaS company who runs a PLG motion. That stands for "Product-Led Growth," and it means the company uses a free trial or a free subscription level as a primary way of attracting users. The communications, usually and mostly by email, that new users get, are a critical piece of the company's efforts to convert free users to paid users, which they have to do to make money. The average free to paid user conversion rate across the industry, according to the data I've seen, is 1% - 3%. That's a huge problem, especially in 2024 when, unlike times past, the definition of success for software companies includes being profitable. In this episode, I'm breaking down Mouseflow's new user flow and talking about where I see opportunities for improvement.