21- Ten tips for our marketing friends

Before we get started, I want all the marketing pros out there to know that we have nothing but respect for you! I sincerely believe it’s impossible to understand the scope and power of PR if you’ve never done it yourself. Here’s what the marketing pros don’t know: 1-  They confuse influencers/journalists with consumers. 2-  They think they know how we should talk to influencers/journalists. 3-  They associate press releases with advertising. 4-  They imagine that we’re in control of publication dates and article formats. 5-  They have some difficulty understanding the concept of “time” in PR. 6-  They associate one product with one mention. 7-  They think we can share our list of influencer/media contacts with them. 8-  They often choose influencers based on the number of fans and forget to find out where those fans live. 9-  They often misunderstand what “organic” implies. 10- They confuse our power to influence with the power dictated by advertising budgets. I’ll say it again: Don’t be hard on yourselves, marketing friends. What you don’t know about our profession is totally understandable. This is why I created the Nata PR SCHOOL, and I invite you to register for our training program if you want to know more and learn how to maximize PR actions, which are always helpful and effective in a marketing plan. Find out about our next training here : www.natapr.com