21. The 4 Seasons of the Customer Journey: Summer

In this second episode of the Four Seasons of the Customer Journey mini-series, we dive into Summer, the season of engagement.From subscribing to your emails to bingeing your podcast or attending your webinars, this is when your dream clients are actively paying attention, and deciding whether you’re worth the next step. We explore practical, non-pushy strategies to build trust, spark connection, and gently guide customers toward a confident yes as a service-provider, course creator and membership site owner.What we cover:What Summer Looks Like in the Customer Journey – When your audience is no longer browsing but listening, reading, and leaning in.The Importance of Engagement Before the Sale – And why pushing too soon can backfire.Email, Content & Nurture Touchpoints That Build Confidence – Tips for service providers, course creators, and membership site owners.How to Personalize the Journey Without Overcomplicating It – Using behavior-based automation and subtle emotional signals.Real-Life Examples From My Retention Lab Launch – Including a clever strategy that turned curiosity into conversions.View the episode transcript here.Where to from here?Grab the 2026 State of the Customer Report FREE right here.Generate 10 tailored-to-you survey questions FREE right here.Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here!Find out how you can get my strategic customer experience brain on your brand here.Check out my favourite CX tools and resources here.😍 Love the show?Hit subscribe or follow so you never miss a new episode.Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).Leave a positive review to help the show get found by more small business owners just like you. To leave a review:👉 Find What Would They Do? on Apple Podcasts👉 Scroll to ‘Ratings & Reviews’👉 Tap on the stars to rate the show before writing a reviewPost a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.