21 - The Greatest Shift in B2B Marketing: Embracing Authenticity in Africa

from B2B Innovation · host Paula Chiocchi

In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Founder and CEO at Fernhill Digital Consulting, Datari Ladejo. Datari discusses the importance of authentic storytelling rooted in African culture, the need for hyper-localized campaigns, and the continent’s rapid digital transformation.She highlights the rise of mobile-first content, influencer marketing, and the value of partnering with local experts to navigate Africa’s diverse markets. She offers practical insights for brands seeking to build trust and effectively engage B2B audiences across Africa, especially in West Africa.Learn more about Datari's work HERE.Connect with Datari on LinkedIn HERE.Think you'd be a great guest on the show? Apply HERE.

Episode metadata supplied by the publisher feed · Published Aug 4, 2025

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21 - The Greatest Shift in B2B Marketing: Embracing Authenticity in Africa

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