21) The Rhetoric Code: How Great Speakers Hook Us

from The Business English Boost · host The 5th Avenue by Amber Rothschild

איך להיות דובר משפיע (יותר) - דרך כלים רטורייםלמה כשמישהו מדבר טוב כולם שמים לב, כמעט בלי קשר לדעות האישיות שלנו עליו? מאחורי דיבור אפקטיבי ותקשורת טובה לא עומדים מזל או כשרון מולד, אלא מדע של ממש, טכניקות קיימות וברורות שאנחנו יכולים ללמוד ולאמץ אלינו. זה לא יהפוך אותנו לדובר שאנחנו רואים בטלוויזיה, כלומר זה לא יהפוך אותנו למישהו אחר, אבל זה יהפוך אותנו לגרסה טובה, משכנעת וחדה יותר של עצמנו.נלמד שלושה כלים רטוריים חזקים (ביניהם parallel structure ו־analogy) ונראה איך להשתמש בהם כדי להגביר בהירות, חדות ועניין בדיבור שלנו.

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