#21 - ​​Why Isn’t My Offer Selling? Here’s What You’re Missing...

In this episode of the Millions Were Made podcast, Jessica Marx is joined by her Chief Integration Strategist, Brooke Dumas, to tackle your most pressing sales and marketing questions. They dive into what to do when a new offer doesn’t sell, how to revitalize previously successful products, and why consumer behaviors are demanding faster, results-driven offers in 2024. They also discuss the power of referral marketing, understanding profitability, and when it's the right time to hire a marketing agency. Plus, learn how to maximize the lifetime value of each customer by creating a seamless client journey. Don’t miss out on these actionable strategies—tune in now! Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment Highlights (01:13) The importance of conducting thorough market research before launching new offers to meet audience needs. (02:06) How updating audience targeting and refining messaging can significantly improve sales outcomes. (03:24) Why leveraging referrals, testimonials, and affiliates is crucial for building credibility and boosting sales. (07:15) How adjusting offers to shorter, more results-driven programs can better align with consumer behavior. (10:37) The importance of customizing marketing budgets based on acquisition costs and specific company needs. (13:34) Why analyzing project and client profitability is essential for making smarter marketing investments. (15:46) How ensuring marketing fundamentals are solid is critical before hiring a marketing agency. (16:35) The importance of setting clear ROI goals and expectations for successful marketing and agency partnerships. (19:50) Why developing an ascension plan can increase customer lifetime value and maximize long-term revenue. (21:39) The final action items include conducting market research, refining strategies, and optimizing the sales process. Connect with Jessica: Instagram: @millionsweremade and @thejessicamarx Website: Million Were Made Work with Jessica: Tailored Premier