21. Why Live Video Is More Important Now For Business Than Ever Before with Tiffany Lee Bymaster

Welcome back to another episode! Today’s episode is one of the most powerful things you must be doing in your business, otherwise you may not be in business in a couple years. And that’s LIVE VIDEO! Don’t freak out because my guest, Tiffany Lee Bymaster, who I originally met as Coach Glitter is a pro.Tiffany started in the production world as a makeup artist, wardrobe stylist and set designer for nearly two decades in Film, TV, Commercial, Fashion as well as with Top Online Marketers, Authors and Speakers. For the last 6 years, Tiffany has built her own Personal Brand from the ground up in the online space as a business coach, launch strategist, top affiliate marketer and is the creator of lights, camera branding. Today is all about why live video is more important now for business than ever before!“The most success in whatever form, it starts off so messy...” At minute 3:05, if you think success comes easy for everyone, that’s not true! Hear Tiffany’s opinion on the messy behind the scenes that happens before the success. Plus, Tiffany dives into the idea that confidence is a byproduct of fear, how to build up confidence and how to deal with judgement with live video.“You create custom audiences every time you do a live video...” At 24:30, we’re talking about why you should do live videos on your facebook business page and how to create and build an engaged audience.“You’re either in a launch or you’re in a pre-launch...” At minute 34:20, Tiffany is talking about all things about launches and why the pre-launch is often overlooked when it shouldn’t be. Hear more reasons why live video is crucial to your launch if you aren’t convinced yet!“It’s not about the production value, it’s about the content...” At 45:00, I’m sharing what I took away from what Tiffany has shared and why it’s not always going to be perfect but we have to keep pushing no matter what. Tiffany shares all about her FREE 3 part training series about creating impact with live video. If you want to connect more with Tiffany you can find her on Facebook and Instagram. To sign up for TIffany’s FREE training you can go here and don’t miss out! Until next time, happy marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com