21 | 🚀 Why Thought Leadership is the Only Way to Win in Today’s Noisy Market 📈🔥 (Deep Dive)

Thought leadership is additive, newsworthy, and educational. It teaches your audience something they didn’t know. It challenges the status quo. And it helps your audience achieve a goal or get better at something they care about. That’s why it’s an incredibly powerful tool, when done well. In this episode of Good Revenue, host Neeta Bidwai covers:• Why data-backed thought leadership changes mindsets, shows differentiated value, & is hard to copy • How thought leadership differentiates from transactional & educational content (and why insights can’t be outsourced to AI) • Extensive data supporting the effectiveness of thought leadership in today's business environment • Why original insights & research are rewarded by executives, search, & social media• Self-serve buyer journey requires vendors to build credibility with buyer who won’t take meetings or answer phone calls• A systematic framework for building, resourcing, and distributing a strong thought leadership program• How to focus on the right KPIs to measure success and why good content builds trust, brand, and ultimately great revenue. _Where to find Neeta:https://www.linkedin.com/in/neetabidwai/Where to find Good Revenue:https://goodrevenue.io/goodrevenue_Highlights:00:00 Introduction to Thought Leadership00:34 Defining Thought Leadership01:42 Types of Content: Transactional, Educational, and Thought Leadership05:04 The Importance of Thought Leadership in Competitive Markets07:04 Data Supporting Thought Leadership15:46 Framework for Building Thought Leadership22:04 Executing Your Thought Leadership Strategy27:52 Distribution and Media Strategy35:19 Measuring Success: KPIs for Thought Leadership41:02 Conclusion and Final Thoughts_References:• LinkedIn / Edelman report: https://www.edelman.com/expertise/Business-Marketing/2022-b2b-thought-leadership-impact-report • Pavilion / Kickstand report: https://meetkickstand.com/wp-content/uploads/2023/11/Kickstand-Content-to-Conversion-EBook.pdf • What is information gain? https://searchengineland.com/what-is-information-gain-seo-why-it-matters-429763• Hard to measure channels: https://sparktoro.com/blog/how-to-measure-hard-to-measure-marketing-channels/• Zero-click content: https://sparktoro.com/blog/zero-click-content-the-counterintuitive-way-to-succeed-in-a-platform-native-world/• Buyer journey data: https://goodrevenue.io/buyerjourney_Sound by RPS: https://www.rps-audio.com/ FOLLOW GOOD REVENUE ON YOUTUBE! Or wherever you get your podcasts:YouTube: https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ Spotify: https://open.spotify.com/show/44me6PABSQ0k0GfphM70auApple Podcast: https://podcasts.apple.com/us/podcast/good-revenue/id1707461473 Web: https://goodrevenue.io/ Hosted on Acast. See acast.com/privacy for more information.