210: 5 Things Not To Do in a Social Media Crisis

You can unleash a full-blown PR crisis on social media with one bad move against someone with a social media platform. To handle these situations, companies and brands need a plan. Who didn't prepare for her social media crisis? Bethenny Frankel. The "Real Housewives of New York City" alum has gained popularity on TikTok for her beauty product reviews and sometimes harsh criticism of other celebrities like Meghan Markel. However, when Frankel appeared to silence two creators on TikTok for critiquing her brand, users of the app took notice. She effectively destroyed her reputation by sending legal notices to two TikTok creators who criticized her brand. First, for being a bully. Second, for botching her social media response. Avoid these mistakes when dealing with a social media PR crisis. Links Mentioned in Today’s Episode: Molly McPherson's Bethenny Frankel reaction on TikTok #1 Molly McPherson's Bethenny Frankel reaction on TikTok #2Molly McPherson on YouTube Molly McPherson on Instagram Molly McPherson on TwitterIndestructible PR on FacebookIndestructible: Reclaim Control and Respond with Confidence in a Media CrisisIndestructible: Reclaim Control and Respond with Confidence in a Media Crisis Audio Book Listen and Subscribe on Apple Podcasts    © 2022 Indestructible PR PodcastWant More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter  Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly:https://www.youtube.com/mollymcphersonhttps://mollymcpherson.substack.com/https://www.tiktok.com/@mollybmcphersonhttps://www.instagram.com/molly.mcpherson/...