210 - Creating Killer Newsletters Part 3 with Kelly Wilbanks

Kathi Lipp and Kelly Wilbanks are continuing the conversation on how to create a killer newsletter. In the first week we talked about why we should have a newsletter. The second week all things newsletter content were discussed. Now, Kathi and Kelly show us how to craft the newsletter into something that people actually want to read. Listen in to learn how to focus on the audience who is receiving the newsletter, the importance of staying committed to the core promise and:   How to determine the balance of  including links and other extras  How to track all of those great ideas….or conquer up ideas when you’re at a loss How to handle unsubscibers             Links and Resources: Kelly Wilbanks Anna LeBaron Susy Flory Everything Memoir James Rubart Ginny Yttrup Cheri Gregory Trello The-Ultimate-Guide-to-Man-Food-2016 Writing at the Red House W@TRH Create a Killer Newsletter Download You are not going to want to miss next week's episode on How to Make Your Newsletter Something People Look Forward To!   To share your thoughts: Leave a note in the comment section below. Share this show on Twitter, Facebook, or Pinterest.   To help out the show: Leave an honest review on iTunes. Your ratings and reviews really help and I read each one. Subscribe on iTunes or subscribe to our list now and never miss an episode or blog.