210 Don't Take a "No" from Someone Unable to Give a "Yes"

Often salespeople speak with people in an organization who might not be able to give the final yes, but they do play a role in the sales process. As tempted as we might be to go over them (as is the case when we are buyers in our personal life, as Art explains) there is a more effective way to do it. You'll hear how, along with specific messaging to use.