210: Harnessing Brand Science with Guest Stæven Frey

Send us Fan MailIn this episode of Imperfect Marketing, Kendra Corman interviews guest Stæven Frey, the founder and chief brand scientist at Quantum Branding. He specializes in leveraging brand science to help purpose-driven brands disrupt their markets and establish themselves as industry authorities. Topics DiscussedMisconceptions in Brand ScienceImportance of Continuous Brand RefreshmentIntellectual Property in BrandingEffective Use of Brand AssetsThe Role of Authenticity in MarketingEpisode ResourcesBrandScience Checklist: https://bit.ly/brandsciencechecklistGuest Information:Facebook: https://www.facebook.com/staevenWebsite:  https://www.quantumbranding.agency/LinkedIn: https://www.linkedin.com/in/staevenlewisfrey/Remember to join Kendra every Tuesday and Thursday for more insights into marketing strategies and brand development. Subscribe and rate us wherever you listen to podcasts! Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here