210. How A Nurse Started in Programmatic Media

Gulshan started as a nurse and realised that her passion was outside of the medical field. She knew she wanted to work in Marketing but did not know where to start. Luckily, her grad school professor recommended that she looked into programmatic and that is how she "fell" into the programmatic industry where she is now working for an ad agency who specialise in pharma and healthcare brands. Gulshan is such an inspiration for standing up for herself and pursuing something she wanted to and not being afraid to start "again" and take risk learning something new. It's never too late to pivot into a new career and there's no expiration or deadline to your journey and growth. This episode is Repurposed because it is just so darn good! About Us The Programmatic Digest Podcast makes programmatic advertising, ad tech, and the future of digital media easier to understand. Hosted by Hélène Parker, the show brings together operators, traders, founders, and industry leaders for practical conversations about the technology, strategy, and people shaping our industry. Through Hélène Parker Consulting, we help media and ad-tech companies grow revenue while building stronger programmatic teams through sales growth, go-to-market strategy, workshops, consulting, and training. Access the programmatic training library: https://www.heleneparker.com/library Timestamps 00:01:01 - Who is Gulshan Fazal 00:05:44 - How Gulshan got into programmatic 00:07:11 - Education and Activation at Parker Consulting 00:10:33 - Gulshan's Soul Searching Experience 00:12:53 - Explaining what Gulshan does to a 5 years old 00:15:23 - Transferable Skill Set 00:18:24 - Gulshan's Best Practices 00:20:32 - Running a creative message in healthcare 00:23:18 - Fun fact about Gulshan 00:28:32 - Words of Wisdom from Gulshan 00:20:44 - Why should anybody join the program 00:22:20 - Fun Fact about Gulshan 00:23:40 - Words of Wisdom from Gulshan Guest Information: Gulshan Fazal LinkedIn | Instagram Meet Our Team: Hélène Parker - Chief Programmatic Coach Website | LinkedIn | Twitter | The Reach & Frequency Course Programmatic Digest - Youtube | LinkedIn | Instagram Let's keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter