210 - How We Book and Sell Events: Finding Clients, Repeat Work, and Lessons Learned

In this week's episode , we’re diving into the sales side of running an event business. We share how we each approach marketing, finding new clients, and setting goals—plus a few surprises about how some of our recent events came to be. From securing repeat business to refining your sales process, this conversation is full of real-life examples and actionable tips. Whether you're just starting out or looking to grow, there's something here to help you book your next event with confidence. SHOW NOTES: Learn more about our partner of this episode, Snapquest. Mention the Better Events podcast and you'll earn $100 off your event's SnapQuest: https://www.snapquest.co/ Want our updated free run of show template? Send us an email at [email protected] Join the paid Better Events Community: https://bettereventspodcast.substack.com/ Buy Us a Coffee Link: https://www.buymeacoffee.com/bettereventspod THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1V Leave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117 —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)