210 - Jeff Turner, a Serious Gap in the Real Estate Market

Have you yet to experience the power of video? Well, you better hop on the bandwagon because if you haven't noticed, video is the way of the future. Jeff Turner, an entrepreneur and consultant, had a terrible experience when selling his own home which led him to see a serious gap in the real estate market. Listen in to hear what he did about it and why video really ain't so bad.  Please subscribe to this podcast in iTunes or in the Podcasts App on your phone, and never miss a beat from Leigh by visiting leighbrown.com. If you're tired of doing real estate alone, enroll in Leigh Brown University and be sure to use your special "CSIRE" discount code at checkout for $10 off your subscription. Time Stamped Show Notes 01:00 – Introducing Jeff, an entrepreneur-in-residence with Second Century Ventures; he also consults real estate start-ups and is working with another start-up 03:20 - He has six kids; his 14-year-old daughter is hooked on The Office and so is Leigh's son 06:00 – Jeff's CSIRE story 06:10 - It's the reason he got into real estate technology; he helped revolutionize newspaper advertising with a previous company and sold it 07:15 - For Valentine's Day in 2002 he took black and white photos from his wedding and made a video for his wife 07:50 - In the parts where there were no people, the photos looked like video; he went into the hotel business then residential real estate for video 08:50 - They wanted to sell their house; he was recommended an agent and hired him; the agent wasn't very good and only said to take one picture 10:50 - Jeff said he'd take the pictures and create a virtual tour; the agent never put them up online and didn't create a flyer 11:45 - Jeff made his own flyers and did his own open house; they were all there because of the video 13:30 - A couple makes an offer to his agent, he ends up negotiating against his own agent and it was a terrible experience 14:35 - He dropped doing hotel shows because he saw that the real estate industry needed some help 18:00 – Lessons 08:10 - Don't be lazy; don't just think "the house is gonna sell anyway" 19:10 - Agents miss the opportunity to serve people better; it's not about the house selling, it's about serving people, customer service, and the right process 20:30 - The arguments haven't changed in 17 years; the coronavirus is helping the industry move into more digital and video 22:15 - Video isn't as scary as people think and they're finding that out now 24:00 - Good agents will get better during this time 24:45 – Where to find Jeff: Twitter or email [email protected]  3 Key Points Every profession has mediocrity.  You can fire a bad agent.  If you don't like it, fix it yourself.