210. Paramount Customer Service Starts With Outstanding Employee Experiences w/Jill Raff

Imagine learning the secrets of success from some of the world’s most recognized and powerful brands and then applying them to your business. You can! In this episode of the Restaurant RockStars Podcast, I speak with Jill Raff of the Jill Raff Group. Jill brands herself as a “Customer Experience Strategist” and we dive deep into the true meaning of hospitality and paramount customer service. Jill cut her teeth at an impressionable age shadowing her father in the family McDonald’s franchises, and was forever influenced by meeting and learning from Ray Krok himself. She went on to an impressive career first graduating from Le Cordon Bleu in Paris, then later working in the pastry kitchen at famous Harrod’s in London, followed by a Michelin Starred restaurant in Italy, and even appearing on the “Today Show”. Listen on as we chat about: - Leading by Example and Empowerment - Providing “Celebrity Customer Experiences” - How restaurants can transform their teams and bring back customer confidence during the Covid Crisis and so much more… You’ll be especially inspired as Jill relates how to transform “Transactions into Interactions” and how to build powerful “Affinity” with your customers. Service is the foundation of your business, and empowering your team to deliver truly personal exemplary service will be your greatest competitive advantage. As a special bonus, Jill shares an infographic of telling survey results from the customer’s perspective, in hopes of driving more business to restaurants now as we ‘grow’ (not ‘go’) through this challenging time and beyond. In Jill’s words: “I hope restaurateurs can find value in learning how to rebuild trust by learning what’s most important to the customer, which is why my new course created to help restaurants now and beyond, is called Confident Customers Through Customer Experience.” https://www.jillraff.com/survey-resource/ Now Go Out There and ROCK Your Restaurant! Roger More Restaurant Resources: www.restaurantrockstars.com