210 - Retention Strategies for Membership & Recurring Revenue Businesses

We know many of our listeners have some form of recurring revenue in their business model – whether that's a membership site sharing information, or a repeatable service, a high dollar coaching program, or even a retainer arrangement – these are all recurring revenue models and you want to RETAIN as many of your recurring customers as possible. In this episode, your hosts, Suzi Dafnis and Michelle Falzon, are diving into their many years of experience with memberships to give you their best ideas and inspiration, sharing 6 specific and powerful membership retention strategies. And even if you DON'T have a membership, there's lots here you can map over to your business in terms of client retention, adding value and creating happy customers that refer more people to you! Listen to this episode to hear more about: -> The "leaky bucket" problem most memberships have and how to plug the gaps! -> The power of personal outreach and why you might want to add some 1:1 connection into your renewal process! -> Tips on how you can customize client interactions that have a high perceived value without taking too much of your time (and why this matters!). -> How you can use anticipation as one of your most powerful "stick strategies." -> How to know if you have enough 'pain of exit' built into your membership. -> Why the right kind of rituals and celebrations can be one of your most effective ways to keep members happy and feeling like they're making progress (and not wanting to leave!). -> And much more! Also Mentioned in This Episode: -> HerBusiness Marketing Success Mastermind -> The REACH Retreat in Hawaii