210: What Is Your What? Get It Done, Express, Immerse and Revinent Yourself with Steve Olsher

What this episode covers

Steve Olsher is a multifaceted entrepreneur, author, speaker, and online marketing expert known as the world's foremost reinvention expert. He owns Liquor.com and has been active online since 1993, spanning industries like nightclubs, real estate, and digital marketing. Steve wrote the New York Times bestselling book "What is Your What?" and hosts the Reinvention Radio podcast. He helps individuals and corporations discover their core gifts, understand how to share those gifts, and identify the people they are most compelled to serve. Steve Olsher, author of What Is Your WHAT?, wants you to impact the maximum number of lives possible by discovering, sharing, and monetizing your WHAT: the thing you were made to do. It's done in these three steps: clarity on your core gift (i.e. healing, entertaining, communicating) create a vehicle to share that gift people compelled to share Get it done, surround yourself with the right people and immerse yourself in that world. Tune up your Attributes, Beliefs and Perspectives. https://www.youtube.com/watch?v=uANXRjVcixk Quotes: “Reinvention isn’t about changing who you are; it’s about shedding the shackles of personas, appearances, and external influences—freeing yourself from the whims and agendas of others to return to the essence of your true self.” – Steve Olsher “There are only two ways you can use your time: you can spend it, or you can invest it.” – Steve Olsher “Your gift is something that chooses you. It’s not something you can simply decide to have.” – Steve Olsher Takeaways: 06:36 Reinvention is about stripping away external expectations to reveal your true self, not adding new layers. 11:39 Your core gift is unchanging and part of your DNA, while the vehicle and people you serve can shift over time. 14:45 Creating an Attributes, Beliefs, and Perspectives (ABP) statement can help you uncover hidden themes and potential career directions. 20:56 Transitioning careers requires patience, strategic planning, and gradually reducing expenses to support your new path. 22:37 Most people spend time instead of investing it, and finding extra hours can accelerate personal and professional growth. Resources Reinvention Radio (Podcast) What is Your WHAT (Book) Steve Olsher (Official Site)

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