211: Maximize Your Strategic Growth and ROI with Christeen Era

Welcome to today’s episode! Dr. Sabrina is joined today by Christeen Era, who has been on the podcast several times, most recently to celebrate the launch of her book, Profit First for Lawn Care and Landscape Businesses. She has a knack for attacking problems head-on, and she goes a step further by creating tools and resources and putting systems in place to solve those problems in the future. In making these tools available to others, Christeen showcases her genuine desire to help others solve their business problems as they grow and become more profitable.   Christeen Era, co-founder of the Green Profit Academy, is an accounting and consulting professional who has helped hundreds of small and mid-sized businesses improve their cash flow, post higher profits, and achieve stronger growth. In her book, Profit First for Lawn Care and Landscape Businesses, she provides an industry-specific toolbox to help business owners manage their expenses and increase their gross profit margins by up to 65%. Passionate about helping her clients flourish and grow, Christeen is a certified Profit First Professional, Pumpkin Plan Strategist, Fix This Next Advisor, and Quickbooks Pro Advisor.     Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights:   How Christeen approaches the development of a new tool or resource by keeping ROI in mind   Why the lawn care and landscape industry has limitless untapped potential for profit   Why there is confusion in this industry that a new piece of equipment will always make more money   Why price increases have to take into account much more than rising supply costs   How saying NO is an important skill set to get to the next level of profitability   What to consider in staying strategic about growth opportunities   How building business acumen helps a business owner trust their instincts and gain more confidence   How innovation has blossomed in entrepreneurship over the last ten years   What has surprised Christeen in feedback she received from her book Links and Resources:   Connect with Christeen and her resources:   Email: [email protected]   Get Christeen’s audiobook: http://book.profitfirstforlawncareandlandscape.com/audiobook Check out the Green Profit Academy website: https://www.greenprofitacademy.com/ Check out the Profit First for Lawn Care and Landscape Businesses Website: https://profitfirstforlawncareandlandscape.com/   Find the available Green Profit Academy Courses: https://grow.greenprofitacademy.com/collections **This link will give a 10% discount on the audiobook purchase with early registration. The link can be used immediately, a code and purchase link will be mailed (within approximately 2 weeks from registration) to those who sign up. This offer ends on 9/30: http://ow.ly/CrmX50KETGr   Links to Social Media:  (20+) Profit First for Lawn Care and Landscape Businesses | Facebook (20+) Green Profit Academy | Facebook It’s not too late to join me for the upcoming Better Business Better Life Jumpstart to learn the Tap the Potential Solution. It’s a value-packed week of live clinics with me on Zoom, and I would love to have you join us!   Download our Workbook and take our Better Business Better Life Assessment.   Learn more about the next How to Hire the Best course. You can register now for the next course that begins in October.   New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour