211. “Our Personas Are Fine” — And 7 Other Reasons Brands Don’t Fix What’s Costing Them Growth

If you’ve ever thought, “our personas are fine” — you’re not alone. This episode takes a closer look at why many buyer personas don’t work as well as they should — and how that gap can impact your growth marketing, customer acquisition, and conversion rates. From “our product is for everyone” to “this won’t move the needle” to “we don’t have the resources” — these are common responses when it comes to evolving your target audience strategy. But they can also mask a deeper issue that’s preventing your marketing from reaching — and converting — the customers you actually want to serve. In this episode, we break down 8 of the most common objections — and what’s actually happening behind each one: "Our personas are performing fine” “Our product is for everyone” “Our customers don’t care about identity” “This is niche / DEI” “This won’t move the needle” “We tested our messaging and it worked” “We don’t have the resources” “How would we actually implement this?” At the center of all of it is one question your customers are asking — whether you realize it or not: “Is this for someone like me?” When your marketing doesn’t answer that clearly, customers don’t push back — they simply don’t move forward. And when that happens at scale, it directly impacts your brand growth and customer acquisition performance. This episode will help you see where that gap may exist — and what to do about it. Friction Finder Growth Audit - https://www.frictionlessgrowthlab.com/frictionfinder/ Email Sonia: Sonia at Soniaethompson.com