211: The Power of Blogging with Ali Smith

How do you connect with your ideal clients? One of the best ways is blogging. Ali Smith, owner of Rebarkable, shares her story of blogging as a way to turn her business into a high value machine. She gives tips on what makes a good blog, getting over the fear of imperfection, and how to repurpose your blog. Ali discusses how to reach quality clients and having peace of mind in business. Topics on this episode: Benefits of blogging Reusing topics "Gotta risk it for a biscuit" Building relationships Mental health Main take away: You ARE an expert with advice to share. About our guest: Ali Smith is the founder of Rebarkable, she's recently moved from just outside of London, UK to Maryland, US and champions force free training methods. Ali, 32, is passionate about helping her clients get the best from their puppies and helping them avoid future issues by not just training them, but also helping puppy parents understand their dog so they're more capable of being a confident and adaptable family member. That thing for my business was blogging. I found that blogging turned my business from being low value (both to me and my clients) to being much higher value. The clients were better quality, the knowledge they had was better, and they were much more reliable clients in term of payment and had easier dogs. And that was down to the fact that they knew how I worked, they found me easily on google, and they knew who I was before I knew them. It was also really a good thing for my mental health and work life balance because my clients knew I was investing in my business and in them! Links: Rebarkable: https://rebarkable.com/about/ Rachel Spencer: https://www.publicityforpetbusinesses.co.uk Rachel on Facebook: https://www.facebook.com/groups/publicitytipsforpetbusinesses Bella Vasta: http://bellavasta.com Bella on Facebook: https://www.facebook.com/jumpconsulting "They ask, You Answer": https://amzn.to/3xWbw41 Full show notes and transcript Sponsored By: Pet Perennials Promo Code: Use 'PSC' when registering for a $2 off coupon on any purchases in the 1st 90 days Time to Pet Promo Code: 50% off first 3 months Support Pet Sitter Confessional