211: Why Your Script Sucks Until You Do This

Most people think writing a video script is just typing words on a page. But that’s the fastest way to lose your audience. In this episode, Chris breaks down the real reason your video scripts aren’t connecting—and what to do about it. Learn why structure is everything, how to write with the viewer in mind, and how AI is about to change everything. If you’re making long-form content, this is a must-listen. FOLLOW CHRIS SCHWAGER ON LINKEDIN 🎓 VIDEO TRAINING PROGRAMS - Unveil the full potential, from streamlining video equipment to delivering personalised experiences. 📹 DIY VIDEO PROGRAM - Create your own videos with a push of a button. 💡 CONVINCE YOUR BOSS - Download our guide to help decision-makers understand the importance of video marketing. ▶️ RIDGE FILMS YOUTUBE - Catch recent episodes of the DIY Video for Professionals podcast on YouTube. Let us know what you think—like, comment, and subscribe!