212: Differentiating in a crowded cybersecurity market: the Scribe approach with CEO Rubi Arbel

212:  In this episode of Sales Bluebird, we dive into the world of software supply chain security and the challenges it presents. Rubi Arbel, co-founder and CEO of Scribe Security, sheds light on the limitations of traditional application security solutions and introduces Scribe's innovative approach to software security using evidence collectors. We examine the importance of boldly positioning oneself in the market and engaging with the developer community through evangelists, open-source projects, and attending conferences. Additionally, we explore new US regulations coming into effect in 2023 and the impact they will have on the software security landscape. Tune in to this episode for a comprehensive overview of software supply chain security and how companies are taking steps to ensure trustworthy code.[00:05:05] "Startup Solves Software Supply Chain Trust Issues"[00:08:33] "Revolutionizing Software Security: An Evidence-Based Approach"[00:13:17] "Creating Secure Coding Policies for Production Success"[00:15:16] "Focus on Attestations and Provenance technology development"[00:16:16] "Securing Scribe: Responsibility and Collaboration Across Teams"[00:18:42] "Scribe: A Unique Software Supply Chain Platform"[00:20:09] "2023 Regulation Sparks Software Supply Chain Revolution"[00:25:02] "Software Supply Chain Security: The Future Standard"[00:34:19] "Scaling up Sales at the Right Time"[00:43:35] "Importance of Developer Engagement for Swipe"Scribe Security websiteRubi Arbel on LinkedIn Support the showThe Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution.Follow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my cybersecurity sales consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.